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In 2010, my best friend from grade school wanted to get into the app game. At that time, there were only 200,000 apps available and the iTunes store was still the dominant platform. App millionaires were still being minted and we hopped into the gold rush. We founded Affective Apps and launched Art Bellies Pocket in early 2011. Our focus was on creating apps that enabled and expanded user creativity.

After the launch of Art Bellies Pocket, we developed a few apps for other publishers while working on our next project, Mad Lips – Mind Control Made Easy. Mad Lips quickly became a Top 10 app and was featured on numerous What’s Hot iTunes pages. It had over 250,000 organic downloads and while we never found huge financial success, we did make millions of people laugh all over the world. I still use Mad Lips to this day and it’s as funny now as when we first were coming up with the concept.








Turn any picture into a funny video with Mad Lips. Here’s how it works. Choose any photo, record a video of yourself saying something silly, and place your talking lips or face on the image. It’s that simple! Featured in the App store around the world!

  • Top 10 Photography: Italy
  • Top 10 Entertainment: Israel
  • Top 10 Photography: France
  • What’s Hot: United States
  • What’s Hot: United Kingdom
  • What’s Hot: Canada
  • Più richieste: Italia

Use Mad Lips to:

  • Have Justin Beiber or Barack Obama send personalized love notes to your friends
  • Make your pets talk
  • Make your own Annoying Orange videos
  • Post the best birthday videos on your friends’ Facebook wall
  • Become a superstar on YouTube with your own creations

Here’s a wonderful review by The Wonders of Tech

Surprisingly, Mad Lips became a hit with educators and students around the globe used Mad Lips for school projects. We didn’t see that one coming. We just thought dudes would use talking monkeys to ask ladies out on dates. Just goes to show you that you never know how your products will be used.

Take a look at this great school write up by Class with Apps


Our first app let you trace over any picture – although I’m not sure if trace is the right way to describe it. It was more like when you take a projection of an image and then use that as the guide for your sketch… Anyway, we digitized the essence of our Art Bellies Pregnancy Art Kits that we had at the time and damn if people didn’t use this app to make some really interesting digital art.