I have had the pleasure of knowing and working closely with Mike Dias since 2012, during which time he served as the Sales Director at Ultimate Ears. In 2013, Mike played a pivotal role in my journey as he onboarded me as an Ambassador for Ultimate Ears, a relationship that eventually led to my becoming an official dealer. I can confidently say that Mike taught me everything I know about sales, customer service, and building meaningful relationships.

Mike’s approach to sales goes beyond mere transactions; he emphasizes the importance of relationship-building and maintaining a genuine interest in customers’ lives. His advice on developing a robust CRM system and the critical nature of follow-ups transformed my business operations. By implementing his strategies, I went from selling just a few in-ear monitor (IEM) units to becoming one of the top dealers for Ultimate Ears.

One of the most valuable lessons I learned from Mike was the importance of revisiting customer relationships, ensuring that interactions were not solely focused on sales but on truly connecting with clients. Whether it was showing interest in their hobbies, families, or even their favorite sports teams, Mike’s emphasis on authentic engagement helped me build a loyal customer base.

Mike’s insights have been especially beneficial at trade shows and conferences, such as the NAMM Show, CanJam, and various Worship Conferences. His strategies for networking and relational marketing consistently yielded positive results, enhancing my ability to connect with and retain customers in a highly competitive market.

I wholeheartedly recommend Mike Dias for any role that requires a deep understanding of sales, public speaking, and workshop facilitation, particularly in the trade show environment. His expertise, combined with his dedication to helping others succeed, makes him an invaluable asset to any team.